Video Conferencing Interactive Pricing


So your product/service provides a great user experience. During the demo, customers say “Wow! That is awesome and so much better anything we have seen from the competition.” Naturally, their next question is “How much does it cost and can we afford it?”

If you have a complex solution, involving many network elements, this simple question can cause the sales pitch to derail. The meeting quickly moves from excitement to confusion.

The obvious solution is to simplify your pricing. In addition, you might consider a well-designed interactive model.

 Video Telepresence and Conferencing

 

Usage

Usage

The following model lets users input how frequently they might use a video conference/ telepresence solution. Hidden from the customer, the model performs complex calculations to determine the necessary capacity. These calculations derive the average and peak concurrent meetings during the busy hour. Key usage figures appear on charts

 

 

 

Architecture

Architecture

In addition to usage, the model provides an architecture diagram with drill down capabilities. Users can hover over “VidyoLines” to see the capacity of a certain network element they will need. This diagram quickly educates IT managers who might not be familiar with video technology. It does not require them to dive down into technical capacity parameters and network relationships.

 

 

 

Costs

Costs

The cost section provides an overall 5 year total cost of ownership. Likewise, it provides a detailed table of usage, number of network elements, and costs. In other words, this is a price quote that salespeople can provide within a right immediately after the aforementioned AMAZING DEMO.

 

 

 

 

Savings

Savings

Finally, a solution like video conferencing generates savings. Hard savings come from avoided airfare, car, and hotel expenses. Softer savings come from improved productivity – no more dead time in airports or airplanes. Also, this model calculates the metric tons of CO2 from travel that is avoided. All of this is summarized in an NPV calculation plus the months required to recover the solution investment.

 

 

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